Course Outline

Introduction

  • What is ChatGPT and how does it work?
  • Overview of ChatGPT for marketing

Generating Content with ChatGPT

  • Using ChatGPT to write compelling marketing copy
  • Creating blog posts and social media content with ChatGPT
  • Incorporating keywords and SEO into ChatGPT-generated content

Developing a Chatbot with ChatGPT

  • Designing a conversational flow for your chatbot
  • Training your chatbot to respond to customer inquiries
  • Integrating your chatbot into your website or social media channels

Implementing ChatGPT in Your Marketing Strategy

  • Analyzing your marketing workflow to identify opportunities for ChatGPT integration
  • Streamlining your content creation process with ChatGPT
  • Engaging with customers in a personalized way using ChatGPT-powered chatbots

Best Practices and Ethical Considerations

  • Tips for using ChatGPT effectively in marketing
  • Avoiding bias and ensuring ethical use of ChatGPT
  • Future developments and trends in ChatGPT and marketing

Summary and Next Steps

Requirements

  • Basic computer experience
  • Understanding of marketing principles

Audience

  • Marketing professionals
  • Content creators
  • Social media managers
  • Digital marketers
  14 Hours
 

Number of participants


Starts

Ends


Dates are subject to availability and take place between 09:30 and 16:30.
Open Training Courses require 5+ participants.

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